Archive, browse and analyse political advertisement.

PolARCHAN unlocks new ways of analysing political materials and their visual aspects. Discover visuals from political parties, digitized on one simple platform, with pre-defined and standardized attributes, that make them ready for research.

Archive of political advertisement

PolARCHAN stores products of political marketing. From posters and leaflets to videospots, it archives materials produced during political campaigns by different political subjects from different countries.

Tool for political communication research

Are you a researcher in field of political communication, political marketing, visual politics or related field? PolARCHAN allows you to browse and analyse archived material in it's administration centre!

Newest items archived in PolARCHAN

Contributing universities

PolARCHAN brings political advertisement to researchers and students alike

From the evaluation of political posters and the first efforts to professionalize the evaluation of campaign publications to today's strongly interdisciplinary approach combining political science, media studies and behavioral studies - visuality plays a significant role in persuasive communication and political campaigns.

PolARCHAN is a free open-source tool that opens up new possibilities for analyzing the visuality of political materials. It is available to university students and researchers as well as professionals. Browse different political materials or sign up and analyse them based on your set of criteria by political subject, eletion type, date and many more!